How to Create a Blog

As promised in my previous posting, here's a simple and straightforward explanation of how to create a blog.

There are two ways to create a blog: hire someone or do it yourself. Most of my client base would tend to hire someone (me, I hope!). But I wouldn't be able to sleep at night if I didn't tell them how truly easy it is to do.

If you are comfortable with email, you can probably create your own blog. There are lots of great resources out there, but the following steps incorporate some articles that I found invaluable and easy to follow.

First, take a few minutes to read the excellent article on About.com: 6 Questions Bloggers Should Ask Themselves When Choose a Blogging Software.

Second, think about your branding strategy. This simply means you want your blog to reflect its purpose. If you're selling baby blankets, you probably don't want to use black and gray with flame accents. If you're sharing your interest in rock collecting, you may want to create a blog that is related to the look and feel of the rocks, including some photos. If the blog is business-related, include your logo and the colors you use in your website or other collateral.

Third, based on the decisions you made in the first step, read another About.com article:
Sign Up to Create a Blog at Blogger.com
or
Sign up to Create a Blog at Wordpress.com

Fourth, take half an hour to play!

It really doesn't have to be difficult, and you can add and subtract features whenever you wish.

Have fun, and don't be afraid to call with questions!